Social media marketing is the process of using social media sites to engage with prospects and customers in order to increase business.
Social media is more than just a channel for marketing your business online, it should also be a key part of your business presence on the web, and it can affect (positively or negatively) potential customers' impressions of you more than even your website. It is the best way to engage with your current and future customers directly, at every stage of their buying cycle. Social media is a great way to have brand advocates promoting you directly to their networks. As well, it is the best place to build up your brand positioning and connect with industry influencers.
Digital Rhinos can develop and execute your entire social media marketing strategy to help grow your business
We do so in the following ways:
Determining your social media strategy, including which platforms are most useful and relevant for your business and industry, and how best to engage with people on these channels based on your business objectives.
Developing content based on what your potential customers are actually interested in, rather than just pushing out content that is irrelevant or uninteresting. We have developed a content discovery process for doing exactly this.
Creating a customer engagement strategy, targeting specific groups or individuals
Monitoring results, examining what is working well and improving areas not working as well.
Building up your profile within the industry and with potential customers.