What is Search Engine Marketing?

Search engine marketing involves promotion of your website through search engines

Specifically, search engine marketing involves improving your appearance within the search engine results pages (SERPs) via search engine optimisation (SEO) and pay-per-click advertising (PPC). The world is changing rapidly with regards to SEO, and what was once considered best-practice or recommended can now bring significant penalties. SEO is moving away from a focus on pure link-building toward a much more holistic view of your business, and the key elements of SEO now revolve around creating high-value content and building relationships with industry influencers. PPC or paid search is also evolving as it gets more competitive. It is extremely important that every element of the customer journey is consistent, tested and optimised.

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What We Do

Search engine marketing is still a crucial element of any digital marketing strategy

Digital Rhinos offers a complete, end-to-end search engine marketing service. This includes elements such as:

  • On-site SEO optimization. This would involve a complete site audit, and then fixing areas such as site speed and technical errors that are penalising your website.
  • Determining what content is required for your business, particularly what would appeal to your customers and influencers within your industry.
  • Developing a list of industry influencers, building relationships with them in order to get your content promoted and placed with them. This is known as "outreach".
  • Keyword research, building paid search campaigns and ongoing optimisation of these campaigns.