Inbound marketing refers to marketing activities that bring prospects into your marketing funnel
Instead of marketers having to go out to grab the attention of prospects with disruptive outbound marketing, inbound marketing earns the attention of prospects and draws them to the website and into the lead nurturing funnel by producing relevant, engaging content. Inbound marketing is about working out what your prospects are interested in and then providing it to them. A key element to keep in mind is that inbound marketing is about two-way communication, not the one-way "broadcast" type of marketing traditionally popular. Two-way communication can include things such as comments on blog posts, discussions on social media, engagement during webinars and email communication throughout the lead nurture process. Essentially, it is a process of lead generation where the customers come to you by virtue of the content hooks that you’ve placed in front of them.
Inbound marketing is at the core of everything we do
When undertaking an inbound marketing strategy, we follow the following steps:
Determining who your target personas are, what content they are interested in and what channels to engage with them through.
Creating an inbound marketing framework, a unique Digital Rhinos tool which gives an easy-to-understand overview of the entire plan including Objectives, Strategies, Tactics, Performance Metrics and Targets.
Developing the inbound marketing plan for your organization.
Executing the plan.
Measuring the effects of the inbound marketing strategy towards meeting the business objectives, and fine-tuning where required.