The trend towards complete automation of white-collar roles has taken another leap into the future. Digital Rhinos, a Sydney-based digital marketing agency, have just announced that they are the world’s first agency completely devoid of any human staff. Founder Adrian Cordiner stated that “the battle for high-quality staff has always been a challenge in our industry, so we decided we had to look at other options”. Utilising cutting-edge patented technology, the agency has been able to completely replace their staff with AI-powered software.
“When we spoke to our clients, we consistently found that they gave our customer service bots the highest NPS scores possible” says Cordiner. He goes on to say “It just goes to show that human contact and interaction is pretty over-rated, and people are comfortable handing over their business to intelligent machines.”
Cordiner confirms that the company’s in-office pet, the white rhino they adopted from a reserve in Tanzania, will stay, as he has proven to be a firm favourite of clients visiting their Surry Hills office.